How ESG investors are helping to tackle the homelessness crisis

How ESG investors are helping to tackle the homelessness crisis

By Sue Coulson                                                                                                                                              6th January 2022

Demand for properties in London is growing strongly again, which is bad news for families in temporary accommodation or at risk of being made homeless. Their chances of finding a home – and one they can afford – in the private rented sector (PRS) are increasingly reduced.  



Capital Letters was set up by and is owned by London councils in response to the capital’s homelessness crisis. Our usual business is to procure properties from landlords and agents at LHA rates for our members to allocate to homeless families and to support tenants to manage their tenancies successfully. But our service is susceptible to market changes, such as rising rent levels and competition. 
 

That’s why Capital Letters has been developing a separate business to increase the supply of rented properties available to low-income homeless families that councils in London have a duty to house, which we discussed at a recent roundtable hosted by Inside Housing. 

We are in discussions with three prospective investment companies looking to develop long-term portfolios for Capital Letters to manage.  

Our business plan is based on securing around £1.5bn of private sector investment over four years to create up to 4,000 additional rental properties at below-market and affordable rents. Capital Letters will lease the properties from the investors and become a private sector landlord. 

Most properties will be pegged to LHA rates, giving more homeless families a chance to enter the PRS market and reduce the cost of homelessness for councils. According to Shelter, over half (56%) of homeless people in London are working but many cannot afford the rent in the private sector without assistance. 

By aggregating their future demand through Capital Letters, the councils in London have created a single, simplified investment opportunity that will help to tackle the homelessness crisis head-on. Investors can be confident about steady demand. Our councils will be able to access a predictable supply of good quality, well-managed properties for homeless families at an affordable rent.  

 One of our potential partners, QSix, describes working with Capital Letters as a “game-changer” by offering pan-London access for institutional investors. 

 Public/private partnerships are nothing new in housing. The idea that private equity money could provide a solution to the homelessness crisis in London is gathering traction as the focus on ESG (environmental, social and governance) investment grows. 

 Long-term investors are attracted to secure returns for shareholders who demand that fund managers achieve social good with their money, driving different behaviours in the market. ESG is driving investment in a way that already works for the affordable housing sector – housing associations have well-established private equity investment vehicles to deliver affordable homes. This approach is now set to expand into the PRS and to support the Government’s long-held ambition to leverage private investment into housing to increase supply in the PRS.  

 Capital Letters will offer high-quality homes at LHA rents, meeting or exceeding our existing quality, space and safety standards. The shared goal of Capital Letters and its ESG investment partners to tackle homelessness means that families will benefit from longer tenancies, providing secure, safe and well-managed settled homes. Vitally, families can stay close to their support networks, jobs and their children’s schools. 

 Capital Letters offers a tenancy sustainment service to all families who need it to increase the chances of tenancies succeeding. This part of our existing offer for tenants and the landlords we work with is making a significant difference to the sustainability of tenancies, avoiding the risk of repeat homelessness, with all the attendant financial and emotional costs. This will be extended to families living in homes in our own portfolio. 

 What will investors get in return from our proposed investment model? Three things: secure income streams; an appreciating capital asset, and the ability to demonstrate real social impact. 

 The need for their asset base to appreciate means the properties themselves must be good quality and affordable. The investment model offers a win-win-win for investors, councils and the families who will live in the new homes. 

 Part of Capital Letters’ mission is to drive up the standards and the reputation of the PRS. By becoming a private landlord ourselves, Capital Letters will continue to address the inequalities in housing experienced by those with little choice about where they can afford to live. 

These new opportunities for public/private investment in the private rented sector offer the potential to tackle the homeless crisis faster than the growth in social housing can do on its own as one part of the solution. 

Sue Coulson is the Chief Executive Officer of Capital Letters


Read our previous related article, where a panel of experts discussed new investment models – like ESG investment – in tackling homelessness via this
link

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How tenancy support is reducing rent arrears for landlords

How tenancy support is reducing rent arrears for landlords

24th November 2021

Capital Letters deals with the benefits systems so you don’t have to, says Therisa Tidy, whose team has recovered over £700,000 this year 

 

Landlords letting their properties to families that receive benefits need to become experts in Universal Credit – or work with people who are. The benefits system is a regular payer once claims are set up but a change in circumstances can delay payments. 

We always advise landlords to be prepared for a delay in rent after a new tenant moves in while reassuring them that they will get paid. One east London landlord summed up the experience: 

“Normally payments start coming when they are due, but sometimes tenants cannot pursue their claims on their own. In this case, I asked Capital Letters to intervene so they could pursue this case professionally. Now the whole arrears have been cleared and I am very thankful to them for providing this service.” 

Some tenants may need help sorting out their claims. In a survey before the pandemic, 82% of landlords reported rent arrears after a new claim for Universal Credit or if the tenant had moved to Universal Credit (UC) from housing benefit. The number of people claiming UC has doubled during the pandemic and arrears in the private rented sector have increased, according to the latest government figures. 

But not every landlord signed up to become an expert in the benefits system! So what are their alternatives? 

Capital Letters works with landlords and two-thirds of the councils in London to find private rented properties so families can move out of temporary accommodation. Tenants sign an AST agreement with the landlord and Capital Letters pays a non-returnable cash incentive when the property is let.  

But the service doesn’t end there. Capital Letters has over 25 tenancy sustainment advisors who help tenants and landlords sort any problems throughout the tenancy. This year our team has secured a total of £773,000 in back-dated payments – most of which went straight to the landlord. Tenancy sustainment advisor Waheed recently secured nearly £10,000 for a landlord after arrears built up over six months.  

“The landlord called us because the tenant couldn’t deal with the stress of making the claim,” says Waheed. “Sometimes when the landlord comes knocking, the tenant doesn’t know how to answer.”

In fact, these long-running cases are unusual. Our team usually finds a solution before the landlord even knew the tenant needed help.

“Using our knowledge of the benefits system, we sort out claims so payment can start within weeks of the tenant moving in,” says Omolere, another advisor. “By responding quickly, we can usually prevent any arrears building up.”  

So what are the advantages of working with Capital Letters? Firstly, we make the process easy. We can help with claims for direct rent payments, which gives landlords peace of mind. Finally, as Omolere and Waheed explained, we make sure Universal Credit applications are set up correctly, minimising arrears. 

Therisa Tidy is a tenancy sustainment service manager. Let Capital Letters find your next tenant and receive cash payment. Please contact us on info@CapitalLetters.org.uk or 020 3906 7460.

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Capital Letters is making a difference to homelessness in London, finds independent review

Capital Letters is making a difference to homelessness in London, finds independent review

11th November 2021

There is growing evidence that Capital Letters is making a positive impact on homelessness, according to an independent review by LSE London.

Capital Letters was set up in 2019 by a group of London councils to enable more families to access affordable homes in the private rented sector (PRS). The councils have pooled their property procurement capacity, and Capital Letters now has 21 members covering two-thirds of the boroughs in London. 

By August 2021, Capital Letters had offered over 7500 properties to London councils since its launch and the LSE report notes that the pace of procurement had increased significantly over the last six months.  

Two-thirds (67%) of families renting through Capital Letters were housed in-borough, compared to 41% for London as a whole, according to the latest Inter-Borough Accommodation Agreement figures. 

Capital Letters works with private landlords in London to find properties at local housing allowance (LHA) rates so families can move out of temporary accommodation or avoid homelessness. It also provides a tenancy sustainment service once the property is let to support both tenants and landlords to ensure the tenancy is successful. As a non-profit company, Capital Letters was set up to disrupt the private rental market and increase access to good quality PRS homes for families on benefits.  

“The potential for increasing the proportion of households who can be offered an assured shorthold tenancy (AST) in this way is clearly a major reason for Capital Letters’ existence. Its progress especially over the last six months suggests that the potential benefits are increasingly being realised,” conclude the LSE team, led by housing economics expert, Professor Christine Whitehead. 

The LSE report highlights a potential saving of £4,000 per property over two years compared to the costs of housing a family in temporary accommodation.  

“The more boroughs that become active members, the more value comes from the pan-London agreements on standardised incentive payments to landlords and on quality standards. In addition, a reduction in inter-borough competition strengthens Capital Letters’ capacity to negotiate, reduces costs and increases supply.” 

As well as finding properties for boroughs, Capital Letters also offers a tenancy sustainment service to both families and landlords, including help with benefit claims and maximising household income to improve affordability. By the end of August, the company has secured over £650,000 in benefits and grants for families since the start of 2021. 

Capital Letters evaluates the success of the tenancy sustainment service through two key measures: the income accessed on behalf of families, and the number of tenancies maintained.  

“The numbers of evictions are tiny in relation to the number of tenancies created, although there is a recognition that numbers may increase as the eviction pause is lifted over time,” says the report. “Positive feedback from landlords provides further justification for the team’s activities.” 

Of the 400 tenants housed through Capital Letters who are nearing the end of their two-year AST, so far only six were identified as at risk of eviction in the LSE report. 

Jackie Odunoye, Chair of the Capital Letters board, said: 

“Despite the impact of Covid on the private rented market in London, this review shows that Capital Letters is making a real positive difference to families at risk of homelessness with more able to find secure and settled homes.  

“We are determined to increase significantly the number of properties we offer our member councils and provide support to families and landlords to ensure the tenancy is a success.” 

Cllr Darren Rodwell, London Councils’ Executive Member for Housing & Planning, said:  

“Capital Letters is a key part of the boroughs’ pan-London approach. Through working together, we are strengthening our market position and securing better housing options for homeless households. But we’re always determined to learn and adapt depending on what works best, and this report will certainly be useful for guiding the future development of Capital Letters and our joint efforts.” 

Laurence Coaker, head of housing needs at Brent Council and a member of the Capital Letters board, said:  

“The LSE report highlights that the jewel in the crown of Capital Letters is the tenancy sustainment service which supports both tenants and landlords – something that no other service provider does. This is key to persuading landlords to let to tenants on low incomes.” 

Mark Meehan, chief housing officer at Hammersmith and Fulham council and chair of the pan-London needs and homeless group, said: 

“Homelessness is predicted to get worse in London, particularly for families, as the impact of the Covid pandemic and the eviction pause is realised. Last year we showed what we can achieve when London councils work together and now this report evidences that our partnership led by Capital Letters has improved outcomes for homeless families.” 

Jeff Crudgington of Cot Estates, which has let over 60 properties through Capital Letters, said:  

“We work with Capital Letters whenever we can because it’s easier and we have access to tenants across London. We have developed our LHA-rate letting service because Capital Letters has made it possible and they are having a real impact on this part of the market.” 

DOWNLOAD THE FULL REPORT HERE.  

Notes 

  • The London School of Economics established LSE London as a centre of research excellence on the economic and social issues of the London region, including housing, finance and governance. LSE London was commissioned to produce an independent evaluation of Capital Letters after its first 18 months of operation.  
  • Capital Letters was set up with support by London Councils to improve collaboration between boroughs and reduce competition for properties. The government funds Capital Letters as part of its commitment to reducing homelessness via the Department for Levelling Up, Housing and Communities. 
  • The following London boroughs are members of Capital Letters: Barking & Dagenham; Brent; Camden; Croydon; Ealing; Enfield; Hackney; Hammersmith & Fulham; Haringey; Harrow; Havering; Lewisham; Newham; Redbridge; Tower Hamlets; Waltham Forest and Westminster. Greenwich and Merton are the latest councils to join and are currently onboarding. Bexley and Southwark are full members but not currently active.  

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IS “NO DSS” STILL A SIGN OF THE TIMES?

Is “no DSS” still a sign of the times?

By Sue Coulson

Overt “DSS” discrimination may be on the decline but landlord reluctance to let properties to households on benefits is still with us. We still have significant barriers to overcome before the private rented sector opens up enough to make a real difference to homeless families.

Several councils in London are reviewing their homelessness strategies. Although action plans differ, there is a shared recognition that the private rented sector is part of the solution to the homelessness crisis. Harrow council recently noted that DSS discrimination “remains a concern”.

Councils rely on landlords willing to let their properties to tenants claiming benefits. Capital Letters staff talk to hundreds of landlords and agents in London every month, and we meet plenty of misconceptions. Occasionally there is outright prejudice.

It’s over a year since a York court heard a landmark case about landlord discrimination against people claiming benefits. This finally set a legal precedent following a lengthy campaign by Shelter and others to stamp out “no DSS” discrimination.

Twelve months after York, Oxford city council voted to stop “no DSS” practices such as preventing tenants on benefits viewing affordable properties.

The cross-party motion – reported as a first for a council in England – stated that “DSS discrimination is one obstacle among many for those on benefits accessing housing”.

In fact, the York claim was upheld under the Equality Act because the claimant was a disabled mother. A blanket no ‘DSS’ policy falls unequally on women and disabled people, who are both more likely to claim benefits.

However, the legal precedent was set. Landlords and agents must now consider prospective tenants individually, not as a category. Respectable agents have removed DSS references from their websites, but less visible discrimination persists.

Councils need good access to the private rented sector to find suitable homes for families to put down roots and settle in their communities. And when councils discharge their legal duty to homeless people, they can also reduce their costs.

These costs are predicted to spiral as a result of lifting the eviction ban and ending the furlough scheme. No wonder many councils are signalling their desire to work with a more professionalised landlord sector that can guarantee housing quality and decent treatment of tenants.

Capital Letters was set up by councils in London to push the business case for landlords letting to tenants on benefits and to drive up standards. Oxford city council’s action has reminded us that we also have a role in challenging prejudice against people who simply need a good quality affordable home.

Sue Coulson is the Chief Executive Officer of Capital Letters.

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Helping private renters avoid “housing stress” in London

Helping private renters avoid “housing stress” in London

13th July 2021

The stress of unaffordable housing for private renters in London is made very clear from the new English Housing Survey. How can we reduce that stress and find secure and settled homes for families?

Family playing at home

Private renters in London spend 42% of their household income on rent. The England average is 32%.

Spending over 30% of your income on rent is considered an important affordability threshold, according to the English Housing Survey report published by the government. The lower your income, the harder that percentage hits. Households with low incomes and proportionately high rents are at risk of “housing stress”.

The government statisticians use a 30/40 rule to show the impact of high rents on low-income households, including benefits. They look at the 40% of households in the lowest income brackets paying more than 30% of their income on rent. 

Now for the first time, the survey breaks this unaffordability measure down by region. Nationally a little over two-thirds (69%) of low earners pay more than 30% on rent. In London, it is pretty much every household – an alarming 93%.

Other results from the survey further highlight the challenges for renters on low incomes and claiming benefits. Nearly one in ten (9%) said they had been turned down for a property because they claim benefits.

Private renters who received housing benefits were more likely to have had arrears. They are also more like to be in non-decent or overcrowded homes.

The overall picture from the English Housing Survey is that the private rental sector is a vitally important tenure for families on low incomes and reducing homelessness. But we need to do more to avoid “housing stress” for private renters on low incomes in London, particularly those claiming benefits.

The market won’t do this on its own. That’s why Capital Letters was set up to work with councils in and responsible landlords in London to find good-quality accommodation for families at risk of homelessness, with thorough assessments to ensure the rent is affordable before they move in. 

And once they do move into their new home, we provide essential support for both families and landlords to reduce the risks of “housing stress” by helping with benefit claims and other problems that can derail a tenancy, avoiding the distress of repeat homelessness.

Find out how we work with landlords and councils in London to find secure and settled home for families here.

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Meet the new “accidental” landlords

Meet the new “accidental” landlords

27th May 2021

There is a new type of accidental landlord – the ones who find themselves unexpectedly renting to tenants on benefits. Will the experience change their views of claimants?

Apartment blocks

This week, I went to the (virtual) National Landlord Investment Show on a mission to persuade landlords to rent to families on benefits following a great piece of research by Ligia Teixeira, PhD and the team at Centre for Homelessness Impact. Based on this, it’s clear they may need a lot of persuading!

 “While there is a supply of working tenants who will pay market rates, why on earth would you take tenants on benefits?” asks Richard Blanco, a landlord and London rep for the National Residential Landlord Association (NRLA).

He believes persuasion backed by cash incentives are essential. (Incidentally, Capital Letters can offer both).

Nonetheless, more landlords are now renting to tenants on benefits for the first time. Covid doubled the number of claimants in a year to 6 million and in London alone the number has more than doubled to over 1 million. Some are existing private renters, thus creating new accidental landlords of claimants.

We do not see the eviction ban having an immediate impact. Some landlords facing arrears will choose the devil-you-know option – a previously reliable tenant, now on a repayment plan.

I hope a few myths are dispelled in the minds of landlords who have a positive experience of tenants on benefits.

The benefits system itself may be the bigger deterrent. Bill Irvine of Universal Credit Advice says there’s a lot of uncertainty and landlords need to spend some time understanding the system. But those that do can let their properties confidently to tenants on benefits.

Accidental landlords who have found themselves part of the benefits system may find the risks are lower than they thought.

Could Covid have opened up the private rental market a little so more families at risk of homelessness can find a settled home?

Ligia Teixeira, PhDCentre for Homelessness ImpactBill IrvineRichard BlancoNational Residential Landlords Association – NRLANational Landlord Investment Show

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Can we persuade more landlords to accept families on benefits?

Can we persuade more landlords to accept families on benefits?

13th April 2021

Sadly it takes more than a nudge to persuade some private landlords to offer homes to families on benefits. To let sign

New research shows that tenants have little chance of finding a rental property on their own. When a council officer makes the approach, chances improve – but only if rent is guaranteed or upfront incentives paid.

These are the findings of an invaluable piece of attitudinal research carried out for @centre-for-homelessness-impact by the Behavioural Insights Team (BIT) – known as the ‘nudge unit’ for their work on influencing behaviour change.

Researchers tested various offers of support for landlords asked to accept tenants on universal credit (UC) using a large sample of National Residential Landlords Association (NRLA) members.

“The scenarios we presented in our trials were designed either to be affordable at the LHA rate or to compensate landlords for renting at a below-market rent,” their report says. “This demonstrates that a tenant’s ability to afford rent is not the only barrier to overcome in encouraging landlords to rent to people who receive UC.”

Some local authorities provide budgeting advice and pre-tenancy training, while all landlords can apply for direct rent payments. But researchers found that highlighting these measures had no impact on the likelihood of landlords accepting tenants on UC.

At Capital Letters, we know from dealing with hundreds of landlords on behalf of councils across London that our experience matches the outcomes of this research: incentive payments are definitely needed, and ideally rent in advance. For many landlords, only cash upfront offsets the perceived risk of arrears. But often that isn’t enough.

The new research highlights a misunderstanding about homelessness at best, or at worst discrimination. We have testimonials from landlords and agents who have had a positive experience and valued our ability to show them the ropes of the benefits system in addition to our unique tenancy sustainment service for both tenants and landlords. But we also encounter plenty of ‘no DSS’ responses.

The BIT and NRLA research does offer some hope. Landlords who have already let to tenants on UC may be more likely to go ahead with a tenancy, suggesting experience could trump preconceptions. And telling landlords that claimants lost their job through Covid also got a better response than when no reason is given. So communication counts.

We need to explain the reasons for homelessness to create a more nuanced view of people claiming benefit. Some myth-busting at the first contact with landlords might help, along with the reassurance that the tenancy will be supported – as we do at Capital Letters – if things go wrong. We know private landlords are persuadable.

But this research shows that without people to act on their behalf, the private rental market is closed for many people at risk of homelessness. That is not right, and thanks to Ligia Teixeira and her team at CHI we know a lot more about how we can persuade more landlords to offer a secure and settled home for families.

https://www.homelessnessimpact.org/post/landlords-trials-2021

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Covid-19 & the new “normal”​

Covid-19 & the new "normal"

15th June 2020

The coronavirus crisis has had, and continues to have, a devastating impact around the world. Despite the challenges, many companies have adapted what they do to meet these. As a new start-up company without entrenched working arrangements it has been a real learning opportunity, causing us to question some of our assumptions about the most effective way to provide our services and enabling us to live up to our commitment to be agile. We are not alone in this; many organisations are thinking about what working in the “new normal” looks like and how we can #GoBackBetter.

To quote a well-worn phrase “necessity is the mother of invention”, and that is certainly the impact that COVID-19 is having on most businesses as they reframe what they do and how they do it.

At Capital Letters, we work to prevent and relieve homelessness across London by procuring accommodation from private landlords and managing agents on behalf of our 17 member boroughs enabling them to meet their responsibilities and find homes for homeless households.

As a new not-for-profit company, we are still finding our feet and the current pandemic has required us to change the way we work very early in our lifecycle; however, it’s also taught us a few things.

 

 

Collaboration is the key to the future

Capital Letters is built on collaborative working. Our mission is working in partnership to solve the homelessness crisis across London – creatively, innovatively, collaboratively and relentlessly. This is what we do every day but during this pandemic collaboration has become even more important. There needs to be a consistent, joined up and holistic approach to solving homelessness generally otherwise nothing will change. In response we have extended our collaborative partnership working beyond our usual partners and activities and continue to explore new opportunities for collaboration.

We’ve extended our service, with the support of MHCLG, working as part of the pan-London Rough Sleeping Task Force by specifically procuring safe, self-contained accommodation for our member boroughs enabling them to move rough sleepers from hotels into homes. It’s a small but vital part in achieving the overarching ambition of keeping #EveryoneInForGood. This is a phenomenal achievement and has taken a lot of work to get all the organisations involved working together in a concerted and consistent way, without tripping over each other or competing for scarce resources.

The key takeaway from this is that such collaboration and partnership working can’t and shouldn’t be a one-off in response to a particular issue or crisis. We can’t go backwards; this has to be part of BAU in the “new normal” as only in this way can we harness the skills and experience of our respective organisations to maximise opportunities to achieve an impact and a greater good that is beyond what individual organisations can achieve on their own. And the added value is better use and targeting of resources, joined up working and ultimately efficiency savings.

 

Trust is reliant on social interaction – usually!

In the normal world, pre-CV-19, our procurement team (some 60% or our workforce) work remotely (away from the office) and are constantly in contact with landlords and managing agents arranging meetings with them or viewing and inspecting properties. This has been traditionally a key element of the way in which we provide our services: building relationships and rapport based on social interaction and trust so the team can procure enough properties to meet the demands of our member boroughs.

Even as a new organisation it’s easy to fall back on the “we’ve always done it this way” mantra. And in terms of procurement of homes in London this is certainly true; there is a way that it is “usually” done.

However, in response to CV-19 we have had to rethink how we continue to meet this fundamental service requirement. Our member boroughs still need good quality properties for homeless households over and above those we’re procuring to support the rough sleeping initiative; people becoming homelessness hasn’t stopped because of the pandemic. Therefore, our team has had to adapt, finding properties using new and different tactics, which are interestingly proving to be more effective and efficient.

Working remotely and from home does require higher levels of trust from organisational leaders – you can’t “see” what your team are doing, you have to trust that the results and outcomes will be achieved. And our team have to trust what our landlords tell them – the team now “inspect” properties using photos and videos, and whilst it hasn’t all been plain sailing, it is working well and is proving to be a more cost effective and efficient use of our time and resources. Pre-CV-19, the team spent a good proportion of their days travelling around London, time which they can now spend finding more properties from the comfort of their homes which is far more efficient and cost effective. Our productivity is on the up despite relying on these digital resources and this increase in trust has helped us build key relationships both

internally and externally. We are consciously coming back better as a result of this experience. We will be adapting what we have learnt as a result of this experiment to change permanently how we work in the future, with some tweaks to introduce some inspections and quality auditing of our properties to ensure standards are maintained.

 

The benefits of agile working

From the day we started operating, we have consciously set out to have an agile, inclusive working environment. However, we’re seeing agile working in a whole new light. None of our staff have been furloughed and we are actively using all the tools available to us to continue to grow and develop. We, like many other companies, use technologies such as Teams and Zoom for all of our meetings – including Board meetings – and for regular social events to keep connected with each other. We have developed our virtual induction programme so that we are still able to recruit which is our life-blood and are actively using Yammer as our team communications tool. However, we’re still only learning about the capabilities of these tools – particularly Teams and the way it links to SharePoint – and therefore the way we construct our internal operating model. Throughout lockdown and beyond, we will continue to explore, proactively develop and improve how we use these tools for the benefit of our business, our team, members and other stakeholders.

 

And what of the future?

So, bringing this together, whilst the lockdown has been very difficult in some ways, the silver lining has been the opportunity to rethink, recalibrate and improve.

It has also caused us to consider whether we need an office in the future, and if we do, what type of space we really need. We still need to get over the barrier of public transport, as many of our team are reliant on this to travel to work which will remain a challenge. However, the other reflection is that the social connection and interaction between our colleagues is also a vital part of our make-up; we don’t want to throw the baby out with the bathwater and lose the intrinsic elements of what makes us a great company. And so some of the money we’ll be saving on our office costs could be reinvested in staff engagement activities, whilst continuing to drive and achieve greater value for money. These are all things we are thinking more about as part of our lockdown-easing post-CV-19 future planning.

By Sue Coulson

 

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Capital Letters London Taxi Campaign

Capital Letters London Taxi Campaign

January 12, 2020

Capital Letters is advertising on London taxis.

The taxi campaign, running for a month will include Capital Letters advertising on the outside of the taxis as well as marketing inside taxis across London.

The Taxi campaign will appear over 55 different taxis during January (w/c 27 January) and February. The campaign highlights the benefits for landlords of working with Capital Letters instead of going it alone. 

Capital Letters Taxi Advert

 

Capital Letters Taxi Campaign – external wrap creative
 

In addition to the taxi ads, look out for print adverts in the London Evening Standard in January and first week of February. 

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